Zeynep Gürhan Canlı

Zeynep Gürhan-Canlı is Migros Professor of Marketing at the College of Administrative Sciences and Economics at Koç University. Her recent research with UNDP IICPSD focuses on the role of private sector in development. Her other research interests include consumer information processing in relation to branding and corporate image (brand relationships, co-branding, brand extensions, brand communications, corporate social responsibility), consumer fears and experiences. She completed her Ph.D. in marketing at New York University, Stern School of Business in 1997. Prior to joining Koç University, she was a faculty member in the Ross School of Business at the University of Michigan. She has published several articles in leading academic journals. She received a number of awards and was tenured at the University of Michigan in recognition of her productivity and quality of her publications. She is an associate editor for the Journal of Consumer Research and senior editor for International Journal of Research in Marketing. She is on the Editorial Review Boards of the Journal of International Marketing, Journal of Consumer Psychology, Journal of Academy of Marketing Science, and Journal of Marketing Behavior. She served as the Director of the Graduate School of Business at Koç University between 2010 and 2016. A study published in Journal of Marketing cited her among the top 50 most prolific scholars in the leading marketing journals during 1982-2006 by adjusted publication rate.