Toygun Yılmazer started his career at IXIR, the disruptive ISP company and at the end of 2000, he joined TBWA\ISTANBUL as an Account Planner. He gained experience in TBWA London, TBWA Hamburg offices. Over 18 years, he had became a partner of TBWA Istanbul’s adventure that Turkey’s largest and most award-winning agency. He worked with international accounts such as Nivea, McDonald’s, Henkel, Adidas, IKEA, Absolut, Nissan, Beko and with local accounts such as, Ülker, Boyner, Avea, Akbank, Efes Pilsen, Hürriyet, Türk Telekom, TTNET. He has also been organizing and moderating Disruption workshops for clients. He has a passion for research and developing ad hoc research models, sometimes in cooperation with research companies. Yılmazer was a keynote speaker at Golden Drum 2012, and a jury member in Euro Effies 2012 and Effie Turkey 2013. He is a member of the Effie Turkey Committee and Advertising Association Board. He is an Vise President of Advertising Foundation and a lecturer at Bilgi University.