Selim Aykut completed his high school education at Robert College in İstanbul and university education at Wharton School in University of Pennsylvania. He started his professional career as a strategic brand consultant at the global brand agency Prophet’s New York office. After his six years in New York, he returned to Turkey in 2011. He has served as a strategic consultant in many different sectors, from banking to airline, retail to ready-made food and insurance to telecommunications and he held senior management positions in Turkey’s leading holdings. He has 13 years of professional experience in strategy, design, customer experience and branding. He is working as a Business Design Director at a global design agency, Fjord’s, Istanbul studio and designing user-oriented solutions with Fjord’s Istanbul team to solve the strategic problems of local and international companies in many different areas.