Gonca Karakas has a B.A. in Political Science and International Relations from Bosphorus University and an M.B.A. in International Finance and Banking from Marmara University. She is is the founder of Effect Public Relations and Multimedia in 1995. Karakas is the President of Turkish Public Relations Association for two terms and member of IPRA and Corporate Governance Association of Turkey (TKYD). Gonca Karakaş is the CEO of Effect BCW and also a faculty member at Yeditepe University.