Birim Gönülsen Özyürekli

Birim Gonulsen Ozyurekli has 18 years of marketing & business management experience in Turkey and Europe I in the areas of FMCG, media, e-business, digital brands, retail and payment solutions.

Birim has joined Visa in 2018 as Head of Marketing for South East Europe. She is responsible for leading the marketing strategy & execution plans in 9 countries comprising of Turkey, Israel, Greece, Cyprus, Bulgaria, Romania, Croatia, Slovenia and Malta.

Prior to joining Visa, Birim was Senior Brand Director in Adidas, where she was responsible for range development for Emerging Markets North (Turkey, Romania, Bulgaria), pricing strategy and marketing communications.

Earlier in her career, Birim was Marketing Manager in Coca-Cola where she was responsible for 23 countries in Central & Southern Europe, based in Romania and Marketing Director at Hurriyet Newspaper.

Birim graduated from the Bosphorus University with a Bachelor of Arts degree in Political Science and International Relations.